Privacy Policy

BIZPLAY PLATFORM

Our website address is: https://my.bizplay.ee.

Last updated: 05 May 2022

Bizplay collects the personal data of users of the bizplay.ee website and other subdomains administered by Bizplay (“Bizplay Platform”). Collection and use of personal data enable us to provide you services, applications and subscription packages on the Bizplay Platform, including Bizplay Academy, Bizplay Games App and Bizplay Village services and courses for the purpose of conducting Bizplay games and courses for players, enabling the purchase of products offered in the Bizplay online store and improving your user experience on the Bizplay Platform. Bizplay collects and uses personal data in accordance with this Privacy Policy (“Privacy Policy”) which explains, among other things, what personal data Bizplay collects, what do we use this data for and who has access to the personal data.

Bizplay’s Privacy Policy has been prepared and personal data is processed in compliance with the General Data Protection Regulation (EU) 2016/679 and the Personal Data Protection Act of the Republic of Estonia.

Please read this Privacy Policy carefully as it contains important information on your rights as a data subject, among others.

Data Controller

The data controller of your personal data pursuant to applicable data protection legislation is Bizplay OÜ, registry code 12527787, registered address Rebase 5-31, Tartu 50104, Estonia (“Bizplay”, “we”, “us” or “our”).

1. WHAT DATA DO WE COLLECT AND HOW DO WE USE IT?

In this Privacy Policy, “personal data” means any information relating to an identified or identifiable natural person.

1.1 Bizplay Platform usage data

We are constantly developing and improving the Bizplay Platform in attempt to make it more convenient and enjoyable to users. To do this, we need to know which information is of most interest to users of the Bizplay Platform, how frequently users visit the Bizplay Platform, which web browsers and/or devices are they using, how do users navigate on the Bizplay Platform etc.

When you visit the Bizplay Platform, certain data may be collected without you noticing it, through use of various technologies such as cookies, web tags and web beacons, and navigation data may also be collected (log files, server logs, click data, web scripts). Some of the information is automatically transmitted by your web browser or mobile device – e.g. the URL of the website you are browsing or visited previously, the IP address of your computer or mobile device and the version of your web browser – and we also store the time of your visit to the Bizplay Platform and the pages that you visit on the Bizplay Platform.

We collect usage data of the Bizplay Platform through various solutions and tools provided by our partners. The list of our partners is set out in Section 2 of this Privacy Policy.

The legal basis for collecting personal data is the performance of our contract with you (or the company represented by you) or in order to take steps at your request prior to entering into a contract in order to provide you (or the company represented by you) services on the Bizplay Platform, and/or our legitimate interest in developing the Bizplay Platform and the services.

1.2 Information required for creating a user account

To create your user account on the Bizplay Platform, we may request you to enter your name, date of birth and personal code, place of residence, information on your identity document, mobile phone number, e-mail address and your preferred username and password. For business customers (notably educational institutions), we may also request you to provide information on your position, general information and contact details of the represented entity and your authority (right of representation).

The legal basis for collecting personal data is the performance of our contract with you (or the entity represented by you) or in order to take steps at your request prior to entering into a contract .

1.3 Transaction information

If you place an order for a paid service on the Bizplay Platform or for products offered in the online store, we collect information on your payments and transactions and other transaction data such as the payment method, bank account number and owner of the account, name of the bank and other relevant information. If you do not have a user account on the Bizplay Platform, we also collect the personal data mentioned in Section 1.2 of this Privacy Policy when you purchase any products offered in the online store.

The legal basis for collecting transaction data is the performance of our contract with you as a natural person, or our legitimate interest, if the contract is between us and an entity represented by you.

We process the collected personal data to fulfil our obligations under applicable accounting and tax laws. In such case, processing of personal data is based on mandatory legal provisions which require us to process personal data.

1.4 Queries and responses

If you submit a query to us through the Bizplay Platform, we process your contact details and the content of the query in order to respond to you.

The legal basis for collecting this data is our legitimate interest in responding to queries relating to us and our services.

1.5 Data relating to legal claims

Where necessary, we may process personal data in order to pursue our legitimate interest in asserting, exercising and defending legal claims arising from our contract with you (or the entity represented by you).

1.6 Direct marketing

If you provide your e-mail address and consent to receiving e-mail notifications relating to the Bizplay Platform, we may use you e-mail address for sending updates, offers and other marketing communications.

The legal basis for sending you marketing communications is your consent or our legitimate interest in promoting the Bizplay Platform and providing you information on Bizplay and the services offered on the Bizplay Platform. You may withdraw your consent for receiving direct marketing materials at any time by contacting us by e-mail at info@bizplay.ee. You may also prohibit the use of your e-mail address for direct marketing by clicking the opt-out link included in our message.

1.7 Cookies

What are cookies?

Cookies are small text files which Bizplay Platvorm may store on your device during your visit. Cookies facilitate your use of the Bizplay Platform by storing your choices and preferences so that you will not have re-enter these upon each visit or on each web page.

What cookies do we use?

The Bizplay Platform uses cookies to store your IP-address and browsing information, including information on the web pages visited and the time spent on each page, and to store information about your device and your preferences for using the Bizplay Platform.

We also use cookies to monitor web traffic and user activity on the Bizplay Platform – we use this information to analyse user behaviour and improve your user experience.

Cookies enable us to:

  • improve your user experience when visiting the Bizplay Platform,
  • allow you to set personal preferences;
  • collect usage statistics on the Bizplay Platform; and
  • measure the effectiveness of advertisements.

We use the following types of cookies on the Bizplay Platform:

Functional cookies

Functional cookies are essential in order to enable you to move around the Bizplay Platform and use its features. Functional cookies are used e.g. to store your login details.

Statistical cookies

Statistical cookies collect anonymous statistical information on how visitors use the Bizplay Platform. For example, statistical cookies may help us understand how users browse and use the Bizplay Platform and which parts of it attract most users. Statistical cookies are stored on your device and used only on the basis of your consent.

Advertising cookies

Advertising cookies collect information about your browsing habits. They are used to make advertising more relevant to you and your interests. We may also use these cookies to limit the number of times you see an advert, and to estimate how the advertisements on the Bizplay Platform reach our users. Advertising cookies are usually placed by third party advertising networks to collect information about your interests based on your online behaviour. Advertising cookies are stored on your device and used only on the basis of your consent.

Third party cookies

The Bizplay Platform may also use social media cookies. These cookies allow you to share what you’ve been doing on the Bizplay Platform on social media, such as Facebook. We are not responsible for third party cookies and these are stored on your device and used only on the basis of your consent. Please read the privacy policies of these third parties carefully.

How long are cookies stored on my device?

Cookies are divided into two categories with different storage times on your device.

Session cookies

Session cookies are set per each session and are stored on the device until you close your browser or mobile application. Session cookies are not stored on the hard drive of your device.

Persistent cookies

Persistent cookies are stored on your hard drive until you delete them or until they expire. We may store information from persistent cookies for a maximum of 2 years.

Cookies are stored on your device only on the basis of your consent, except for the cookies necessary for technical operation of the Bizplay Platform. Please note that if you refuse all cookies, you may not be able to use certain functions of the Bizplay Platform.

Please also note that third parties (e.g. advertising networks, web traffic analysts and other external service providers) may use cookies which are beyond our control.

How to manage cookies?

You can manage and/or delete cookies at your own discretion – see more details e.g. at www.youronlinechoices.com. You have the possibility to delete all cookies from your device and most web browsers can be set to refuse cookies. However, if you do this, you may be required to manually re-enter certain preferences upon each visit and certain services and functions may not work for you.

2. TRANSFERS AND DISCLOSURES OF PERSONAL DATA

We will make our best efforts to keep your personal data protected and require our staff and partners to ensure strict security and confidentiality.

We may disclose your personal data to:

  • our trusted service providers who provide services to us or you as data processors in accordance with our instructions. We will always control and remain liable for the use of your personal data;
  • to competent authorities, if disclosure is mandatory under the law or if an authority submits a lawful enquiry to us; and
  • if we are involved in a merger, acquisition, or sale of all or a portion of our company’s assets.

As of the “Last Updated” date in the header of this Privacy Policy, we are using the following data processors for the following purposes:

  • Google Analytics, which provides web analytics services to enable us to monitor the navigation and usage data of users on the Bizplay Platform;
  • Google Tag Manager, which provides web analytics services to help us monitor the interactions and usage data of users on the Bizplay Platform; and
  • Hotjar, which provides web analytics services to enable us to measure user experience on the Bizplay Platform on the basis of usage data.

We may also disclose your personal data to:

  • Bizplay staff responsible for customer cooperation and customer relationship support, as well as to our staff involved in accounting, IT maintenance, business analysis and planning functions;
  • suppliers of IT systems used for our customer relations management, cloud service providers and auditors;
  • banks;
  • our authorized staff and other persons involved in performance a contract;
  • persons who assist us in exercising our rights under the contract (debt collection service providers, legal advisors, courts, credit information agencies etc.);
  • parties involved in any mergers, acquisitions, or sale of all or a portion of our assets.

Your personal data is not transferred outside the European Union or the European Economic Area.

3. HOW LONG WILL WE KEEP YOUR PERSONAL DATA?

Your personal data will be retained only for as long as necessary to fulfil the purposes defined in this Privacy Policy or as required by laws and regulations.

Most of your personal data will be retained during the course of you customer relationship with Bizplay, i.e. until your user account (if any) on the Bizplay Platform is active. We may retain this data for up to 2 years after your user account on the Bizplay Platform is terminated. Some personal data might be retained after your customer relationship with us has ended, if required or allowed by applicable laws and regulations. For example, we shall retain accounting source documents (such as copies of contracts or invoices) for 7 years as of the end of the relevant accounting year, as required by applicable law. We will retain personal data relating to the contract for 10 years after termination of the contract in line with the maximum statutory limitation period for intentional breaches.

When your personal data is no longer required by laws or regulations or in connection with the rights or obligations of either party, we will permanently delete your personal data unless you have instructed us otherwise or we have agreed on a longer data retention period.

4. PRIVACY POLICY UPDATES

We may update this Privacy Policy from time to time. We will notify you of each update of the Privacy Policy on the Bizplay Platform. The Privacy Policy was last updated as of the “Last Updated” date shown above.

5. YOUR RIGHTS

You have a right to request access to the personal data we process about you. You may access, correct, update, change or remove your personal data at any time and to the extent provided in laws and regulations.

If personal data is deleted upon your request, we will retain copies thereof only if this is necessary for the protection of our legitimate rights or the rights of third parties, compliance with official requirements, dispute resolution, eliminating faults or ensuring the performance of contracts concluded with you. However, please note that certain personal data is strictly necessary in order to fulfil the purposes defined in this Privacy Policy or required by laws and regulations. You may not delete such personal data.

If your personal data is processed on the basis of your consent, you may withdraw your consent to the processing of personal data at any time. Withdrawing your consent will not affect the lawfulness of any processing based on your consent prior to its withdrawal.

According to the provisions of personal data protection legislation, you may have the right to require restriction of processing of personal data or object to the processing of certain personal data in certain cases.

You have a right to data portability according to the provisions of personal data protection legislation, i.e. right to receive your personal data in a structured, commonly used machine-readable format and transmit your personal data to another data controller.
Please send any requests for exercising the abovementioned rights by e-mail to info@bizplay.ee.

If you consider that our processing of your personal data is infringing, you have a right to file in a complaint to your national data protection authority. In Estonia, this authority is the Data Protection Inspectorate. You can find the contact details of the Data Protection Inspectorate here: www.aki.ee.

6. SECURITY

We maintain appropriate organisational, technical and operational security measures (including physical, electronic, and administrative) to protect personal data against loss, destruction, misuse, and unauthorized access or disclosure. For example, we limit access to personal data to authorized employees and contractors who need the data for performance of their tasks.

Please note that although we endeavour to protect the security of personal data by reasonable measures, no security system can prevent all potential security breaches.

7. CONTACT BIZPLAY

If you have any questions regarding this Privacy Policy or the personal data we process about you, please contact us by e-mail at info@bizplay.ee.